![]() While corporate identity is how an organisation wants to be perceived by the public, corporate image is the actual public perception of the company, and managing that perception is very crucial. Proactively building a corporate identity will ensure an organization’s consistency and coherence when engaging its internal and external stakeholders, elicit renewed confidence and trust and distinguish it from competitors. ![]() This includes the Vision, Mission, Core Values, Corporate Culture and Governance and Business Goals of the company. It transcends visual elements which may include logo, colours, fonts, pay offs and other graphics associated with the company.Ĭreating a holistic corporate identity presupposes taking into account all aspects which define the organization’s purpose and everything it stands for. Every organisation exists with a corporate identity unique to itself and distinguishing it from others, regardless of how similar they may be.
0 Comments
Leave a Reply. |